Glinz & Company GmbH is a management consulting boutique that develops digital strategies, products and services. We put the customer at the heart of all activities – and yes… We love and honour data.
Digital Strategy Consulting
We build digital solutions that align what customers, employees and other stakeholders want, with what is technically feasible and financially viable. Especially in a digital world, this is best done by putting human beings at the centre of everything.
That’s why we understand social business not only as application of social media but rather as a firm commitment to handling customer data conscientiously. We build trust-based relationships.
The shift to social business is far more than just a channel switch. The social revolution and an accompanying, increasing focus on customer data are a change in pattern how individuals and organisations interact.
OUR FOCUS AND APPROACH
Today and when done right, a digital strategy can become the essence of business strategy. That’s why it is essential to consider all key elements from individuals to specific tools in a holistic way. On the other hand, you can sharpen and differentiate your strategy by shaping specific focus areas.
Our digital focus areas
- Analytics & Data Science
- Digital Marketing & Customer Experience
- Multichannel & Mobile
- Digital Products & Services
- Social Media & Collaboration
- Digital Business & Operating Models
Key elements of a digital strategy
- Data
- People
- Product/Service
- Processes
- Infrastructure
In simple words: A digital strategy is a blueprint, layout, design, or idea used to accomplish a specific goal with the benefits of digital technologies and tools. This blueprint needs to answer why you need to do what and how this needs to be done. Such a strategy is inherently flexible and open for adaptation and change when needed.
Defining the why?
● Trend Analysis
● Business Objectives
● Situation Analysis
● Capability Map
● Gap Analysis
Defining the what?
● Ideation Workshop
● Guidelines
● Use Case Definition
● Prototyping
● Use Case Evaluation
Defining the how?
● Governance Model
● Operating Model
● Business Case
● Measures and Monitoring
● Implementation Roadmap
About Glinz & Company
Daniel Glinz founded the company back in 2014 and heads up its strategy practice.
He is a dedicated consulting professional with more than 20 years’ experience in digital transformation management. His area of distinction is a unique mix of skills and experience in business, design and technology.
With a broad academic background from leading management and design universities and extensive project experience with international consulting firms, Daniel combines groundbreaking conceptual work with the ability to shape and actually transform businesses. Daniel Glinz holds a master’s degree in Business Administration from the University of St. Gallen and a master of advanced studies degree in Mobile Application Design from the Zurich University of the Arts. He developed a keen eye for data at UC Berkeley.
Accompanied by highly skilled professionals Glinz & Company is able to offer a full set of capabilities.
The iceberg.team is a netwotk of data professionals hand picked to effectively build data-driven products and services.
Bigger opportunities are usually pursued in collaboration with major management consulting firms.
Research
We can do wonderful things with data. But all these actions can have unwanted effects or can even be deemed illegal under new legislation such as GDPR without the user’s consent. Extracting insight from consumer data requires respectful and farsighted handling of personal data. In a world where privacy is withering away like ice in summer, understanding and building online trust are essential business capabilities.
Why is trust a key success factor in digital markets?
Digital products and services obey the effects of the platform economy. Once first movers successfully passed the period of deception they are hard to catch up. This is why: Constantly improving algorithms lead to digital products and services. When done right, these data products add value to the customer. This perceived value added will convince customers to provide even more data. The use of data products itself leads in this perfectly closed loop to a ever increasing wealth of transactional and behavioral data.
Trust is the enabler to generate this feedback loop that adds value with every iteration.
We developed an extensive framework that helps to understand and shape online trust
The iceberg trust model draws on recent findings from socio- and neuroeconomic research. Researchers have come a long way in analyzing online trust. We combine these findings into a framework that not only allows understanding how online users actually trust but rather identifying where businesses can take influence.
Digital trust is the currency of today and will be central to defining the winners of tomorrow.
VENTURES
Innovation in the digital space and in data analytics in particular is not only driven by large, established players. Great ideas and fresh agility are often provided by start-ups. That’s why we work closely with ventures of high potential.
Daniel Glinz is an accredited private investor with the b-to-v Partners AG network. Together, we identify and realize direct investment opportunities in data-driven ventures. We invest at early stages seed, pre-A and A-Stages). Business plans are important but not essential; We invest in great products and teams. A minimum viable product is a must.
Latest blog posts
Envision 2118
Mindfire Foundation Essay: What will be our reality? It doesn’t take the incoming stream a lot of effort to rouse Tala from her sleep. With small eyes, she notices how the display on the back of her left hand establishes a connection to her beloved......
23 April, 2018No comment
Let’s talk data – insights from data natives 2017 Berlin
Here are some learnings from this year’s data natives conference in Berlin. The conference for the data-driven generation:...
17 November, 2017No comment
HWZ Disruptive Technologies 2017
Vertrauen als Betriebskapital. Vielen Dank an Rita für die Zusammenfassung und an die gesamte Class of 2017 (A) für den spannenden Tag. ...
14 November, 2017No comment
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